Extended Reality (XR): The Hot Topic Of 2020 And Beyond.

Summary What is extended reality (XR)? XR encompasses virtual, augmented and mixed realities under one umbrella term. Whether it’s a product like Oculus Rift or Quest virtual reality (VR) headsets, or Google Glass augmented reality (AR) technology, they all fall under the term extended reality (referred to as XR). Where is XR currently used? Extended Reality Tech is currently used in: Training Industrial Shopping & Retail Entertainment To Read the

Migrating from UX to VX: Branding for a Voice-First Future

Brand communication is, quite literally, becoming a dialogue as we converse with voice assistants in the comfort of our own homes. In-store experiences are even more accessible at home, thanks to Smart Speakers, as we invite brands into our living rooms. Summary “Today, Voice is the liaison between your audience and your brand. “ Yes, It’s an opportunity to create deeper connections and strengthen the bonds between consumers and their